ProActive Solutions Blog

ProActive Solutions Achieves AWS CPPO Status with TD SYNNEX Support

Written by ProActive Solutions | May 13, 2025 4:30:00 PM

ProActive is excited to announce that we are taking our AWS cloud solutions and services to the next level. With the help of TD SYNNEX, ProActive has achieved AWS Channel Partner Private Offers (CPPO) status. With CPPO status, ProActive can expand our business opportunities as an AWS software reseller while enhancing our customer experience through AWS Marketplace's custom pricing and terms.

Why CPPO Status Matters

Channel Partner Private Offer status empowers ProActive to sell cloud software through AWS Marketplace. As a cloud service provider (CSP) with CPPO status, ProActive can simplify our customers' procurement process by offering a streamlined and trusted path to purchase.

CPPO status supports AWS Private Pricing Agreement (PPA), an Enterprise Discount Program (EDP) that provides custom pricing to AWS customers who commit to a long-term contract.

Becoming a CPPO is part of ProActive’s focus on deepening our understanding of AWS Marketplace and how to guide customers through their cloud journey.

Role of TD SYNNEX in Our CSP Journey

TD SYNNEX provided the strategic enablement necessary for ProActive to achieve AWS CPPO status. As Lisa Qualls, Sr. Account Executive at ProActive explains, “TD SYNNEX has been instrumental in guiding us on our cloud journey. As a result, we have grown our cloud revenue significantly.”

TD SYNNEX supported ProActive throughout our journey to CPPO status by guiding us throughout the AWS Marketplace account setup and creating a seamless onboarding experience. Once TD SYNNEX determined ProActive was CPPO eligible, they taught us how to position AWS Marketplace as a differentiator and partner with them through the AWS Designated Seller of Record (DSOR).

TD SYNNEX helped ProActive track and manage committed PPA spending and navigate the ins and outs of private offers, from creating opportunities to reaching customer acceptance.

“TD SYNNEX has been instrumental in guiding us on our cloud journey. As a result, we have grown our cloud revenue significantly.”

--Lisa Qualls, Sr. Account Executive, ProActive Solutions

Driving Business Outcomes Through AWS Marketplace

As a CPPO, ProActive can use AWS Marketplace to drive business outcomes for our company and customers. Through AWS Marketplace, ProActive can develop a business strategy that increases the revenue we generate through cloud solutions and services. Our CPPO status enables us to serve as a trusted cloud advisor for our AWS customers as they undertake broader cloud initiatives.

Strategic Value for Our Customers

ProActive’s CPPO status provides many benefits for our cloud service customers. The partnership increases customer satisfaction by delivering strategic business value and an enhanced AWS procurement process while cutting cloud costs. As Lisa stated, “Our clients appreciate our ability to help them address AWS spend commitments by leveraging the AWS Marketplace and often provide feedback on how we provide a seamless transaction process.”

Using AWS Marketplace enables ProActive to engage customers at the right time and offer them a simplified path to purchase with attractive, custom pricing. We can use our deep AWS expertise to guide customers through their cloud journey from an initial conversation to software procurement and strategic planning.

“Our clients appreciate our ability to help them address AWS spend commitments by leveraging the AWS Marketplace and often provide feedback on how we provide a seamless transaction process. We can deliver a quality customer experience because of our partnership with TD SYNNEX.”

--Lisa Qualls, Sr. Account Executive, ProActive Solutions

Our Future Growth & Market Differentiation

Our AWS CPPO status supports ProActive’s goals for future growth and gives us a competitive edge while delivering more value to customers as a CSP. We plan to expand our presence on AWS Marketplace to engage in meaningful conversations with customers to uncover more business opportunities and deliver strategic guidance with cloud projects.

As an AWS CPPO, ProActive can guide your company through every stage in your cloud journey and deliver more value for less through custom pricing.

Find out more about how ProActive Solutions is deepening our partnership with AWS to deliver exceptional value to customers like you. Read the announcement.