ProActive Solutions has announced that CRN®, a brand of The Channel Company, has named Terryn Larosche, Director of Strategic Partnerships, to the highly respected Women of the Channel list for 2021.This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers.
The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.
Terryn has almost 15 years of IT channel experience in roles ranging from sales to operations, giving her insight into the distributor and reseller perspective. She coordinates company quarterly meetings with manufacturers and distributors that build deeper relationships and drive ongoing education. Terryn also manages the onboarding of all new manufacturers and distributors and takes joint responsibility for legal contracts and negotiations. Her commitment to helping connect resources and improve processes has been a driving force in her career in IT. Terryn previously held multiple positions within Tech Data (formerly Avnet Technology Solutions) with the final position as a client executive for Midwest accounts.
“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”
The 2021 Women of the Channel list was published in CRN Magazine on May 10th and is featured online at www.CRN.com/WOTC.