Smarter Cloud Buying for Big Savings

By Lisa Qualls

Jul 8, 2025 11:00:00 AM

About 3 minutes

Companies need to invest wisely to stay within budget while maximizing value from cloud solutions and services. More innovative cloud procurement practices result in significant savings for cloud users. Optimizing cloud licensing and consolidating contracts through the marketplace are a few ways to control cloud spend and achieve a higher return on cloud investments.

In our video. Lisa Qualls, Senior Account Executive at ProActive Solutions, shares expert insights on cloud buying best practices through a client success story. Lisa explains how, when one of her clients was struggling with “a big cloud spend commitment. We helped them breathe easy. And save BIG.”

Watch the brief video to learn how ProActive Solutions helped a customer consolidate 6 Red Hat renewals a year into one annual contract through the AWS marketplace.

Lisa Qualls: Smarter Cloud Buying 

Watch our 3.5-minute video and discover:

  • Procurement challenges of multiple contract renewals
  • How marketplace consolidation saves time and money
  • Why go through a cloud marketplace with a Cloud Service Provider (CSP)

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Cloud Buying Challenges 

Cloud procurement can be a headache. For example, cloud users may have multiple contracts and renewal cycles that overcomplicate the buying process. The video describes Lisa’s customer as “drowning in renewals.” IT and procurement teams find themselves constantly working on licensing true ups. Company leadership places pressure on procurement teams to meet spending commitments while also reducing costs.

How It Works: Marketplace Consolidation 

With marketplace consolidation, cloud buyers get one private offer, one contract, and one invoice through AWS or Microsoft Azure marketplace. Marketplace consolidation yields numerous benefits for companies, including volume discounts and enhanced operational efficiency. Marketplace consolidation enabled Lisa’s customer to allocate all Red Hat spend toward their cloud spend commitment.

Success Story: Red Hat Customer

Lisa emphasizes the success of ProActive’s work with her Red Hat customer, remembering “We received a special thank you from IT and procurement as they were able to inform their executives that they had reduced renewal cycles from 6 times a year to one time a year, saved money with a large, volume-based discount, and helped the company reach its cloud spend commitment sooner than expected.”

Why Use a Trusted Cloud Service Partner

When cloud users work with a trusted CSP, they benefit from managed service support and expertise in pricing and compliance. ProActive Solutions recommends partner-led cloud buying through a marketplace to avoid hidden inefficiencies in the direct purchase process. Lisa’s takeaway is: “Don’t go it alone.”

ProActive Solutions can use our consultative approach to help your company consolidate everything into one, co-termed marketplace to meet cloud-spend commitments while still saving money.

Find out how to invest in the cloud intelligently for more savings. Request a free consultation with ProActive Solutions.

Tags: volume discount cloud, AWS private offer, Azure marketplace, Cloud cost savings, cloud procurement, cloud marketplace, cloud buying strategy, cloud licensing management, CSP partner services, enterprise cloud optimization